what are the four ideas that marketing can be broken down into
Marketing can be broken down into four ideas, known as the Four P's of marketing. They are:
1. Product: This refers to the tangible or intangible goods or services that a company offers to fulfill customer needs or wants. It involves product design, features, quality, packaging, and branding.
2. Price: This refers to setting the right price for the product or service offered. It involves considering factors such as production costs, competition, market demand, and perceived value to determine the optimal selling price.
3. Place: This refers to the distribution channels used to make the product or service available to the target customers. It involves selecting the appropriate sales and distribution channels, determining the location of stores or online platforms, and managing inventory and logistics to ensure timely delivery.
4. Promotion: This refers to the various promotional activities undertaken by a company to communicate and inform the target audience about the product or service. It involves advertising, sales promotion, public relations, personal selling, and direct marketing strategies to create awareness, generate interest, and drive sales.