In this assignment, you are approaching the target market in reverse. Instead of starting with a product and deciding whom to sell it to, you are going to start with a person and decide what they will likely buy.
Review the demographics of that person and think about what that person might buy.
A 45-year-old black female college professor who is single with 2 children and makes 100,000 a year might buy:
1. Higher education resources and materials: As a college professor, she may be interested in purchasing books, research papers, textbooks, and other academic resources related to her field of expertise or personal interest.
2. Home appliances and furniture: Being a single parent with two children, she may be interested in purchasing household items such as kitchen appliances, furniture, and home decor to create a comfortable living environment for herself and her children.
3. Educational toys and games: With two children, she may be interested in purchasing educational toys, games, and other fun learning materials to support her children's intellectual development and education.
4. Health and wellness products: Given her busy schedule and academic responsibilities, she may be interested in purchasing health and wellness products such as fitness equipment, vitamins, and supplements to prioritize her well-being.
5. Professional attire: As a college professor, she may need to maintain a professional appearance and might be interested in purchasing clothes, shoes, and accessories suitable for her workplace.
6. Financial planning services: Earning a significant income, she may be interested in purchasing financial planning services to ensure her financial stability, future goals, and support her children's education expenses.
7. Transportation: Depending on her commute and lifestyle, she may consider purchasing a new or used car or other transportation options that align with her needs and preferences.
8. Travel and leisure experiences: With a decent income, she may be interested in purchasing vacations, travel packages, or leisure activities for herself and her family to enjoy quality time together.
9. Personal development and self-improvement resources: Being a college professor, she may have a passion for personal growth, and might be interested in purchasing books, online courses, or attending workshops focused on self-improvement and personal development.
10. Philanthropic endeavors and charitable contributions: Based on her background and income, she may be inclined to support various charitable causes or engage in philanthropic efforts by making donations or becoming involved in community initiatives.