1.1 Quality is a broad subject that means different things to different people. Briefly analyse five broad categories of quality.

1) Product Quality: This refers to the overall characteristics, features, and performance of a product. Product quality is determined by factors such as durability, reliability, functionality, and aesthetics. It is crucial for satisfying customer needs and expectations.

2) Service Quality: Service quality focuses on the experience and satisfaction of customers when interacting with service providers. It includes factors like responsiveness, reliability, empathy, and assurance. Service quality is vital in building customer loyalty and retention.

3) Process Quality: Process quality deals with ensuring that the processes used to create and deliver products or services are efficient, effective, and consistent. It involves minimizing errors, reducing waste, and continuously improving the processes to enhance overall productivity and customer satisfaction.

4) Ethical Quality: Ethical quality refers to the adherence to moral and ethical principles in conducting business practices. It involves being honest, transparent, and fair with customers, employees, stakeholders, and the environment. Ethical quality helps build trust and integrity in an organization.

5) Compliance Quality: Compliance quality involves adherence to laws, regulations, and standards set by regulatory bodies or industry guidelines. It ensures that products or services meet legal requirements and industry best practices. Compliance quality is vital for maintaining credibility and avoiding penalties or legal repercussions.