Imagine that you are a graphic designer. A client comes to you with a print ad that usually runs in a weekly magazine. The client says that they want to make the exact same advertisement into a billboard. Which part of graphic design would fall specifically on you?
(1 point)
Responses
making sure to change the font on the billboard
making sure to change the font on the billboard
determining the content of the original advertisement
determining the content of the original advertisement
convincing the client to create a new ad for the billboard
convincing the client to create a new ad for the billboard
maintaining the visual appeal of the ad when it is a much larger size
As a graphic designer, it would fall specifically on me to ensure that the ad maintains its visual appeal when transitioning from a magazine print ad to a billboard format. Billboards are viewed from a greater distance and often at higher speeds, so design elements such as font size, image resolution, and overall composition must be adjusted to ensure the advertisement remains effective and visually appealing on a much larger scale.
Hence, the most relevant point from the options provided would be:
maintaining the visual appeal of the ad when it is a much larger size
Changing the font might be a part of this process if the current font does not scale well, but it is not the only consideration. The entire ad will need to be reevaluated and potentially redesigned to suit the new medium properly.