Before deciding on a medium to use, which of the following should the presenter do?
Before deciding on a medium to use, the presenter should:
1. Determine the audience: It is important to know and understand the characteristics, preferences, and expectations of the audience. This will help in selecting a medium that will effectively engage and communicate with them.
2. Clarify the objectives: Clearly define the purpose and goals of the presentation. This will enable the presenter to evaluate which medium will best serve the objectives. For example, if the goal is to provide in-depth explanations, a text-based medium like a report or whitepaper might be more suitable than a visual medium like a presentation or video.
3. Consider the content: Analyze the nature and complexity of the content being presented. Some subjects may be better suited for certain mediums. For instance, data-driven information might be more effectively conveyed through graphs and charts in a presentation, whereas a narrative or storytelling approach might work better in a video or podcast.
4. Evaluate the context and environment: Consider the physical setting in which the presentation will take place. Factors such as technological infrastructure, available equipment, time constraints, and audience size should be taken into account. This can help in deciding whether to use a traditional medium like a slide presentation or a more interactive and digital medium like a webinar or online conference.
5. Assess personal strengths and expertise: Reflect on personal skills and experience with different mediums. Select a medium that aligns with the presenter's strengths and comfort level. If the presenter is more proficient in using visual aids, a medium like a slideshow or video might be the best choice, while if they are more skilled in verbal communication, a live presentation or webinar might be more appropriate.
6. Conduct cost and resource analysis: Consider the budget, time available for preparation, and availability of resources. Some mediums may require more financial investment, technical skills, or time commitment than others. Evaluating the resources at hand can help determine the most suitable medium for the presentation.
By considering these factors, the presenter can make an informed decision on which medium will effectively convey their message and engage their audience.