What questions should a presenter ask when deciding which medium to use? (pg. 8)

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Some questions that a presenter should ask when deciding which medium to use are:

1. What is the purpose or objective of the presentation?
2. Who is the target audience and what is their preferred method of communication?
3. What is the available technology or equipment for the presentation?
4. What is the most effective way to convey and support the content?
5. How much time is available for preparation and rehearsal?
6. How comfortable and familiar is the presenter with the different mediums?
7. What are the advantages and disadvantages of each medium in relation to the content and audience?
8. What is the budget for the presentation and what expenses are involved in using each medium?