During this lesson, you analyzed two advertisements to determine how they use emphasis. Post your discussion about those advertisements to this discussion board. Remember to respond to at least two other students.
Ad Advertisement 1: Nike "Dream Crazy"
In the Nike "Dream Crazy" advertisement, emphasis is used strategically to grab the viewers' attention and convey a strong message. The ad starts with a close-up shot of Colin Kaepernick, a former NFL player known for his controversial kneeling during the national anthem, and a powerful voiceover that immediately captures your attention.
Throughout the ad, emphasis is placed on various elements, including the visuals, the voiceover, and the background music. For instance, the visuals switch between different athletes, representing various sports, genders, and abilities, creating diversity and inclusivity. This diversity is emphasized as it challenges stereotypes and highlights the power of determination and resilience.
The voiceover plays a significant role in emphasizing the message. The opening line, "If people say your dreams are crazy, show them what crazy can do.", sets the tone for the entire ad and reinforces the idea of defying the odds. It serves as a motivation for viewers to pursue their dreams, regardless of what others may think.
Furthermore, the intense background music heightens the emotional impact of the ad. It gradually builds up, matching the intensity of the visuals and the voiceover, creating a sense of empowerment and inspiration. By using powerful visuals, a compelling voiceover, and impactful music, Nike successfully emphasizes the message of the advertisement and encourages viewers to believe in their dreams.
Ad Advertisement 2: Coca-Cola "Share a Coke"
The Coca-Cola "Share a Coke" advertisement also effectively uses emphasis to promote the idea of sharing happiness through their product. The ad begins with a group of friends sitting on a rooftop, sharing laughter and enjoying their time. This opening scene grabs the viewers' attention and immediately sets the tone of joy and togetherness.
Throughout the advertisement, emphasis is placed on the Coca-Cola bottles personalized with people's names. This personalization creates a sense of exclusivity and belonging, as the viewers see their own name or the name of someone they know on the bottle. By placing emphasis on this personalization, Coca-Cola establishes a connection with the viewers and makes them feel special.
Another element that emphasizes the message is the background song. The catchy tune, "Do You Wanna Do Voodoo" by Mint Royale, adds a playful and joyful atmosphere to the ad. It further enhances the emphasis on sharing happiness and creating a memorable experience when enjoying Coca-Cola with friends and loved ones.
In conclusion, both Nike's "Dream Crazy" and Coca-Cola's "Share a Coke" advertisements effectively use emphasis to convey their intended messages. Nike emphasizes the power of determination and breaking stereotypes, while Coca-Cola emphasizes the joy of sharing happiness. By employing various visual and auditory techniques, these ads capture the viewers' attention and successfully deliver their messages.
Response:
Student 1:
I completely agree with your analysis of both advertisements. Nike's "Dream Crazy" is incredibly powerful and draws attention right from the beginning. The visual diversity of athletes really emphasizes the idea that anyone can dream big and achieve success. The voiceover by Colin Kaepernick is strong and inspiring, placing emphasis on defying expectations and standing up against adversity. The background music also adds to the overall impact of the advertisement, creating an emotional connection with the viewers. Overall, Nike did an excellent job of emphasizing the message of determination and resilience.
In the case of Coca-Cola's "Share a Coke," I liked how the emphasis was placed on personalization. By featuring personalized bottles with people's names, Coca-Cola makes the viewers feel included and connected. The catchy song and the joyful scenes further emphasize the concept of sharing happiness. Overall, Coca-Cola successfully uses emphasis to promote their brand as a means to bring people together and create memorable experiences.
Student 2:
Great analysis of both advertisements! I completely agree with your points. Nike's "Dream Crazy" advertisement is truly inspiring. By focusing on diversity and inclusion, Nike emphasizes their message that everyone has the potential to achieve their dreams. The personal story of Colin Kaepernick adds weight to the narrative, and the powerful voiceover and background music effectively enhance the overall impact of the ad. Nike successfully uses emphasis to motivate viewers and challenge societal norms.
Similarly, Coca-Cola's "Share a Coke" ad touches on the emotional aspect of sharing and joy. The emphasis on personalization through the names on the bottles creates a sense of connection and makes consumers feel special. Moreover, the lively background music perfectly complements the visuals and reinforces the message of sharing happiness. Coca-Cola effectively uses emphasis to create an emotional bond with the viewers and encourage them to participate in the act of sharing.
Overall, both Nike and Coca-Cola have utilized emphasis effectively in their advertisements to deliver compelling messages that resonate with their target audience.
Answer right
I apologize if my previous response was not what you were looking for. Could you please clarify what you meant by "Answer right"? I'm here to provide you with the information or assistance you need.
Make the short
Nike's "Dream Crazy" and Coca-Cola's "Share a Coke" ads effectively use emphasis to convey their messages. Nike emphasizes determination and breaking stereotypes through diverse visuals, powerful voiceover by Colin Kaepernick, and intense background music. Coca-Cola emphasizes joy and connection through personalized bottles, catchy music, and scenes of people sharing happiness. Both ads successfully capture attention and deliver their intended messages.
Make me an advertisement
Introducing: The Power X Blender
[Scene 1: A busy kitchen with fresh fruits and vegetables on the countertop]
Narrator: In a world filled with fast-paced lifestyles, it's crucial to fuel your body with the goodness it deserves.
[Scene 2: Close-up shots of vibrant fruits and vegetables being placed into the Power X Blender]
Narrator: Introducing the Power X Blender. The ultimate kitchen companion designed to unlock the full potential of your ingredients.
[Scene 3: The Power X Blender in action, showcasing its powerful blending capabilities]
Narrator: With its state-of-the-art technology and high-speed motor, the Power X Blender effortlessly transforms even the toughest ingredients into smooth and velvety creations.
[Scene 4: A family gathered at the table, enjoying smoothies and dishes made with the Power X Blender]
Narrator: Whether you're making a nutritious morning smoothie, a creamy soup, or whipping up a deliciously satisfying sauce, the Power X Blender is your secret weapon for creating culinary masterpieces.
[Scene 5: Quick shots of the different features of the Power X Blender, including variable speeds, preset functions, and easy-cleaning]
Narrator: Featuring variable speeds and preset functions, the Power X Blender adapts to your needs, ensuring you achieve the perfect texture every time. And with its easy-to-clean design, you can spend less time tidying up and more time enjoying your creations.
[Scene 6: A close-up shot of a person holding a glass filled with a vibrant smoothie]
Narrator: Elevate your wellness journey, unleash your culinary creativity, and experience the power of the Power X Blender.
[Scene 7: The Power X Blender logo and contact information]
Narrator: Visit our website or call now to order your Power X Blender and embark on a flavorful adventure like never before.
[Closing scene: A family raising their glasses, toasting to health and happiness]
Narrator: The Power X Blender, where taste meets technology.
[Background music fades out]
Short
Introducing: The Power X Blender
Unlock the full potential of your ingredients with the Power X Blender. Its state-of-the-art technology effortlessly transforms tough ingredients into smooth and velvety creations. From nutritious smoothies to creamy soups, it's your secret weapon in the kitchen. With variable speeds, preset functions, and easy cleaning, creating culinary masterpieces has never been easier. Elevate your wellness journey and experience the power of the Power X Blender. Order now at our website or call to embark on a flavorful adventure. Power X Blender, where taste meets technology.
To analyze two advertisements in terms of how they use emphasis, you can follow these steps:
1. Collect the advertisements: Start by gathering the two advertisements you want to analyze. They can be from various sources such as magazines, billboards, TV commercials, or online platforms.
2. Identify the main elements: Look for the main elements within each advertisement, such as visuals, copywriting, slogans, logos, colors, and fonts. Note down the key focus points of each ad.
3. Determine the emphasis techniques: Examine how each advertisement emphasizes certain aspects to capture the viewer's attention. Consider different emphasis techniques, such as repetition, contrast, exaggeration, color scheme, or the use of influential figures.
4. Analyze the first advertisement: Select the first advertisement, and discuss in your analysis post how it uses emphasis. Mention the specific techniques used, and explain how they contribute to the overall message or intention of the ad. Provide examples or quotes from the advertisement to support your analysis.
5. Analyze the second advertisement: Move on to the second advertisement and repeat the process. Analyze and discuss the emphasis techniques employed, explaining their effects and impact on the advertisement's message. Again, include examples or quotes from the ad to strengthen your analysis.
6. Respond to other students' posts: In your response, provide feedback and engage in discussion with at least two other students. Reflect on their points about emphasis techniques, whether you agree or disagree, and offer additional insights or examples to support your viewpoint.
Remember to consider the visual and textual elements, as well as the intended target audience of the advertisements in your analysis. Highlighting the impact of the emphasis techniques will help promote more effective discussions with your classmates.