It should be short and easily memorable.

It should be short and easily memorable.

It should have a lot of information in it.

It should have a lot of information in it.

It should criticize the politician’s opponent.

It should criticize the politician’s opponent.

It should blends in with various backgrounds.

It should blends in with various backgrounds.

It should convey a positive message or promise.

It should convey a positive message or promise.