which of the following not of the generic criteria which can be used to evaluate any strategy?

feasibility
consonance
Consistency
profit

profit

The criterion that is not generic for evaluating any strategy is "profit." While profitability is a common measure used to evaluate business strategies, it may not be applicable or relevant for all types of strategies. Factors such as feasibility (whether a strategy is realistic and achievable), consonance (whether a strategy aligns with the overall goals and values of the organization), and consistency (whether a strategy is coherent and internally aligned) are more universally applicable when evaluating strategies.

To determine which of the following criteria is not a generic criteria for evaluating any strategy (feasibility, consonance, consistency, profit), we can break down each criterion and understand its role in strategy evaluation:

1. Feasibility: This criterion refers to whether a strategy is realistic and achievable in terms of available resources, capabilities, and expertise. It assesses whether an organization can effectively implement the strategy. Feasibility is a common criteria used in evaluating strategies.

2. Consonance: Consonance refers to the alignment of the strategy with the external environment and the organization's values, purpose, and mission. It looks at whether the strategy fits well with the organization's overall objectives and its external surroundings. Consonance is also a commonly used criterion for strategy evaluation.

3. Consistency: Consistency examines the compatibility and coherence within a strategy and across different aspects of the organization. It assesses whether the various elements of the strategy work together harmoniously and support one another. Consistency is another generic criterion frequently considered in strategy evaluation.

4. Profit: Profitability focuses on the financial outcomes and potential returns generated by a strategy. It evaluates whether a strategy has the potential to generate profitable results for the organization. Profitability is a crucial criterion utilized in strategy evaluation, particularly in a business context.

Given this analysis, the criterion that is not a generic criteria for evaluating any strategy is "profit." While profit is a vital consideration in many strategic evaluations, it is not applicable in all contexts, especially when evaluating strategies for non-profit organizations or strategies aimed at achieving non-financial goals. Therefore, the correct answer is profit.