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Ayesha wants to explore the effect of a social media campaign on brand awareness. Which data source should she approach with caution due to potential issues of incomplete data or small sample size?

Choose from the following answers

A research paper presenting results from a survey of 1000 consumers who engaged with the campaign.

Interview with the social media manager who ran the campaign and observed interactions with the brand.

Sales data collected from retail stores during the duration of the social media campaign.

Ayesha wants to explore the effect of a social media campaign on brand awareness. Which data source should she approach with caution due to potential issues of incomplete data or small sample size?

A research paper presenting results from a survey of 1000 consumers who engaged with the campaign.

The data source that Ayesha should approach with caution due to potential issues of incomplete data or small sample size is:

- A research paper presenting results from a survey of 1000 consumers who engaged with the campaign.

Surveys are known to have limitations such as non-response bias and it is possible that the survey sample may not represent the entire target population accurately. Additionally, 1000 consumers may be considered a small sample size depending on the target population, so the results may not be generalizable.

Ayesha should approach the data source of "A research paper presenting results from a survey of 1000 consumers who engaged with the campaign" with caution due to potential issues of incomplete data or small sample size. This is because the survey results may not represent the entire population or all consumers who were exposed to the social media campaign. The sample size of 1000 consumers may not be large enough to draw accurate conclusions about the overall impact of the campaign on brand awareness. Additionally, there may be inherent biases in the survey respondents, such as self-selection bias, which could further affect the accuracy of the results. Therefore, it is important for Ayesha to consider these potential limitations when interpreting the findings from this data source.