What term refers to the steps customers take when deciding whether to buy a product or service? (1 point) Responses situational analysis situational analysis competitive situation competitive situation consumer decision-making process consumer decision-making process influencer marketing
consumer decision-making process
The term that refers to the steps customers take when deciding whether to buy a product or service is the consumer decision-making process.
The term that refers to the steps customers take when deciding whether to buy a product or service is the "consumer decision-making process." This process involves several stages that a consumer goes through in order to make a purchase decision. Here's how you can determine the right answer.
1. Read the question carefully and identify the main topic: The question is asking about the term that describes the steps customers take when deciding to buy a product or service.
2. Identify the possible answer choices: The answer choices provided are: situational analysis, competitive situation, consumer decision-making process, and influencer marketing.
3. Eliminate irrelevant options: Situational analysis and competitive situation may be important strategies or factors to consider in the decision-making process, but they do not directly refer to the steps customers take. Influencer marketing, on the other hand, is a marketing technique and not directly related to the consumer decision-making process.
4. Determine the correct term: Among the remaining answer choices, the term that specifically addresses the steps customers take in deciding to buy a product or service is "consumer decision-making process."
Therefore, the correct answer is "consumer decision-making process."