The focus of informative writing is to explain a concept. When writing an informative piece, the primary goal is to provide readers with clear and accurate information about a particular topic or subject. The writer should present facts, details, and explanations in a way that helps readers understand the concept being discussed. Informative writing should be objective and unbiased, avoiding the inclusion of personal opinions or fictional narratives. To write informatively, one needs to conduct thorough research to gather relevant information and ensure accuracy in conveying the subject matter.