A clothing boutique wants to increase its online sales. In an effort to do this, they create a document that highlights the goals that need to be achieved through the company’s marketing efforts to achieve higher online sales. What term refers to this document?
(1 point)
Responses
marketing strategy
marketing strategy
decision-making process
decision-making process
situational analysis
situational analysis
product situation
marketing strategy
The term that refers to this document is "marketing strategy."
To determine this answer, we need to understand what a marketing strategy is and how it relates to the question. A marketing strategy is a long-term plan that an organization develops to achieve specific marketing goals. It outlines the company's target market, marketing objectives, and the methods and tactics it will employ to reach those objectives.
In this case, the clothing boutique wants to increase its online sales, so they create a document that highlights the goals that need to be achieved through their marketing efforts. This document aligns with the definition of a marketing strategy, as it outlines the objectives and plans to achieve them.
Therefore, the correct answer is "marketing strategy."