How many steps are involved in the consumer decision-making process?
(1 point)
Responses
three
three
five
five
ten
ten
seven
There are five steps involved in the consumer decision-making process.
To determine the number of steps involved in the consumer decision-making process, we need to understand the typical stages that consumers go through when making a purchase decision. The consumer decision-making process typically consists of five steps, which are as follows:
1. Problem Recognition: This is when a consumer realizes they have a need or desire for a particular product or service.
2. Information Search: In this step, consumers gather information about potential solutions to their problem. This can involve internal (memory) or external (research) search methods.
3. Evaluation of Alternatives: Consumers assess the various alternatives available to them, weighing the pros and cons of each option in order to make a decision.
4. Purchase Decision: Once consumers have evaluated the alternatives, they make a decision on which product or service to buy.
5. Post-Purchase Evaluation: After purchasing a product or service, consumers often evaluate their decision and determine if they are satisfied or dissatisfied with their purchase.
Based on this information, the correct answer is "five" steps.