Business buyers reorder again and again from businesses they trust. Therefore, it is important for marketers to offer them _____.

A.
consistent packaging

B.
many features

C.
consistent quality

D.
completely new inventions
C. consistent quality
A company has designed a new product and tested the prototype. What is the next step in product development?

A.
Evaluate ideas.

B.
Test-market the product.

C.
Launch the product.

D.
Generate ideas.
B. Test-market the product.
What are the purposes of packaging?

A.
To protect, identify, and promote products

B.
To price, place, and promote products

C.
To protect and identify products

D.
To identify, promote, and place products
A. To protect, identify, and promote products
In product development, what are "specifications"?

A.
Trials of the marketing plan in a limited area

B.
Positive facts about the product

C.
Statements of what the product will be like

D.
Sample products that marketers can use in research
C. Statements of what the product will be like
How can a company's salespeople help with product development?

A.
They do not have a role in product development.

B.
They can sell new products.

C.
They can be a source of ideas.

D.
They can create a prototype.
C. They can be a source of ideas.
The correct answer is C. consistent quality.
To understand why consistent quality is important for business buyers, let's break down the question.
First, it is mentioned that business buyers reorder again and again from businesses they trust. This indicates that trust plays a significant role in the relationship between the buyer and the seller.
When a business buyer reorders from a particular business, it means they have had a positive experience with that business in the past. This positive experience creates trust between the buyer and the seller. Trust is a crucial factor for business buyers because they rely on the products or services they purchase to fulfill their own business needs.
Now, let's look at the provided answer options.
A. Consistent packaging: While packaging might play a role in attracting initial attention, it is not the primary factor that drives business buyers to reorder. Consistent packaging alone is unlikely to build trust and doesn't necessarily guarantee consistent quality.
B. Many features: While having additional features may enhance a product's value, it is not the deciding factor when it comes to reordering. Business buyers prioritize reliability, efficiency, and effectiveness over a multitude of features.
C. Consistent quality: This is the correct answer. Consistent quality is essential for building trust with business buyers. When a buyer knows they can rely on the consistent quality of a product or service, they are more likely to reorder. Consistency in quality gives business buyers confidence that their future orders will meet their expectations.
D. Completely new inventions: While new inventions might generate excitement and curiosity, business buyers tend to be cautious about trying completely new products or services. They typically prefer to stick with what they are familiar with and have trust in. Therefore, offering completely new inventions may not be as effective in encouraging reorders from business buyers.
In conclusion, the most important factor for marketers to offer business buyers is consistent quality. Consistency in quality builds trust, which leads to repeat orders and long-term relationships with buyers.