which of the following explains why tangible features are important to include in development of a service
because services are in an example of a speciality goods
because customers cant try many services before buying
because they provide storage space for services
because service are mainly tangible
The following option explains why tangible features are important to include in the development of a service:
- Because customers can't try many services before buying.
This means that by including tangible features, customers can have a physical representation or demonstration of the service. This allows them to better understand and evaluate the service before making a purchase decision since they may not have the opportunity to test or experience the service directly.
The correct answer is: because customers can't try many services before buying.
Including tangible features in the development of a service is important because customers usually cannot try out or physically experience services before making a purchase. Unlike physical products, services are not easily testable or touchable. Tangible features help bridge that gap by providing customers with something specific and visible they can evaluate and base their purchasing decisions on. This can include physical elements such as packaging, materials, equipment, or any physical aspect that accompanies the service. Tangible features are crucial in enabling customers to understand what they can expect from the service and make a more informed decision.
The correct explanation for why tangible features are important to include in the development of a service is: customers can't try many services before buying.
To understand why this is the case, let's break down the options provided:
1. "Because services are in an example of a speciality goods": This statement is not entirely accurate. Services and specialty goods are different concepts. While specialty goods are unique and often have distinctive features, services refer to the actions, processes, or tasks performed to satisfy customer needs. Hence, this option does not explain why tangible features are important.
2. "Because customers can't try many services before buying": This is the correct explanation. Unlike physical products that customers can typically examine, touch, or try before purchase, services often cannot be experienced beforehand. Tangible features in the development of a service help bridge this gap. By incorporating tangible elements, such as physical prototypes, visual representations, or examples of the service, customers can have a better understanding of what they are buying, leading to increased confidence and informed decision-making.
3. "Because they provide storage space for services": This option is unrelated to the importance of tangible features in service development. The provision of storage space does not directly address the need for tangible features to aid customer evaluation and decision-making.
4. "Because services are mainly tangible": This statement is incorrect. Services are primarily intangible as they involve actions, experiences, or performances rather than physical products. While certain services might have tangible components (e.g., a tangible product that complements the service), the overall nature of services is intangible.
Therefore, the correct explanation is that customers can't try many services before buying, which highlights the importance of tangible features in the development of a service.