a good lead
uses an active verb
is no more than three sentences
starts with answer for who and then the answer for what
is no longer than 60 words
The team captain celebrated their victory by hoisting the championship trophy high in the air, shining with pride and accomplishment. They led their team to an unforgettable season, conquering every obstacle in their path.
Who: The CEO of a company
What: To motivate employees to excel in their work.
Example: The CEO of the company can inspire and energize employees by setting clear goals, recognizing their achievements, and fostering a positive work environment. This can encourage a sense of purpose and create a motivated workforce, leading to improved productivity and success for the company.
To create a good lead that meets the given criteria, you can follow the following steps:
1. Identify the subject of your lead. This will answer the question "who."
2. Choose an active verb that accurately describes the subject's actions or qualities.
3. Keep the lead concise, comprising no more than three sentences and not exceeding 60 words.
Here's an example of a good lead that follows these guidelines:
"John Smith, an experienced entrepreneur, launches a groundbreaking app that revolutionizes the way we track daily exercise. The app, FitTech, provides users with real-time data and personalized workout plans, promoting healthier lifestyles."
In this lead, "John Smith" answers the question "who," while "launches" serves as the active verb. The lead is concise, consists of three sentences, and totals 49 words.