Which of the following is a technological trend affecting consumer behavior?

A.
Evaluating purchases

B.
Meeting affiliation needs

C.
Having reference groups

D.
Using mobile devices
D. Using mobile devices
On school days, Alma packs herself a sandwich, so she buys bread about once a week. How is she most likely to stray from the consumer decision process in this example?

A.
By checking with friends on social media when she makes her choice

B.
By gathering more than the usual amount of information

C.
By making as much effort as is necessary to find something special

D.
By spending very little effort on searching for information and considering options
D. By spending very little effort on searching for information and considering options
D. Using mobile devices is a technological trend affecting consumer behavior.
The correct answer is D. Using mobile devices.
To answer this question, we need to understand what technological trends are and how they affect consumer behavior. Technological trends are advancements or developments in technology that have an impact on various aspects of society, including consumer behavior.
To determine which option is a technological trend affecting consumer behavior, we can analyze each option and see if it relates to the use of technology.
Option A: Evaluating purchases. While evaluating purchases is an important aspect of consumer behavior, it does not necessarily involve technology. Consumers have been evaluating purchases long before the advent of modern technology.
Option B: Meeting affiliation needs. Again, meeting affiliation needs is a fundamental aspect of consumer behavior, but it is not directly related to technology.
Option C: Having reference groups. Having reference groups refers to the influence of others on consumer behavior, which can happen both online and offline. While technology can facilitate the formation and access to reference groups, it is not solely a technological trend.
Option D: Using mobile devices. This option directly relates to technology and the impact it has on consumer behavior. The use of mobile devices (such as smartphones and tablets) has grown exponentially in recent years, allowing consumers to have instant access to information, make purchases, and interact with brands and other consumers through various applications and social media platforms. Therefore, the use of mobile devices is a technological trend that significantly affects consumer behavior.
In conclusion, option D, using mobile devices, is the correct answer as it represents a technological trend that affects consumer behavior.