on school days, Alma packs herself a sandwich, so she buys bread about once a week. How is she most likely to stray from the consumer decision process in this example?
by checking with friends on social media when she her choice
by spending very little effort on searching for information and considering options
BY gathering more than the usual amount of information
by making as much effort as is necessary to find something special.
Which of the following is a technological trend affecting consumer behavior?
Using mobile devices
meeting affiliation needs
evaluating purchases
having reference groups
By spending very little effort on searching for information and considering options.
economics tells marketers that consumers' decisions are shaped by the total ___ their product offers.
utility
cultural values
esteem
physiological needs
utility
Antonio coworkers know a lot about motorcycles. He is trying to learn from them, so he will be an expert, too. For Antonio, what role do his coworkers fill?
a reference group
consumers
a marketing team
service providers
A reference group.
When Caleb goes out on the weekend he usually decides to do whatever activities his friend wants to do. his main goal is to hang out with them. Which level of Maslow's hierarchy of needs best describes the need motivation, Caleb?
esteem needs
physiological need
self-actualization needs
affiliation needs
Affiliation needs
Using mobile devices.
Which of the fallowing is an example of a raw goods producer?
a lumber company
a packager of sushi
a grocery store
a comedy club