What term best refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?
(1 point)
Responses
sales
sales
marketing
marketing
voluntary exchange
voluntary exchange
negotiation
marketing
Kristen works as a marketer, which means that her job includes plenty of thorough research and careful analysis of what?
(1 point)
Responses
economics
economics
healthcare
healthcare
trends
trends
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