Maddox really likes a certain deodorant that he has been using for years and decides to go to the company’s website to write reviews about his success using the deodorant and how it still works even after he has spent a few hours playing soccer. In his review he encourages other consumers to try it and also Tweets about it as well. By spreading these positive reviews about these products, what role is Maddox playing in their marketing?
A.
Twitter influencer
B.
brand advocate
C.
online consumer
D.
deodorant advocate