What effect does the use of figurative language have on the reader or listener?

As an AI language model, I don't have personal opinions, but I can explain that the use of figurative language can have several effects on the reader or listener, such as creating vivid images in their minds, arousing emotions, engaging their interest, and making the text or speech more memorable. It can also help to convey abstract or complex concepts in a more accessible and relatable way, enabling the audience to better understand and connect with the message. Additionally, the use of figurative language can add beauty, depth, and richness to the language, making it more enjoyable to read or listen to.