Different between mission and vision and example
Mission and vision are often used interchangeably but they are two distinct concepts in organizational planning.
Mission: A mission statement defines an organization’s purpose, goals, and values. It states what the organization is currently doing and what it wants to achieve in the current market. It focuses on the present and outlines the company’s reason for existence. A mission statement should be clear and concise and help guide decision-making at all levels of the organization.
Example: Tesla’s mission statement - To accelerate the world’s transition to sustainable energy.
Vision: A vision statement outlines what an organization wants to achieve in the future. It is a statement of the company's long-term objectives and goals. A vision statement should be aspirational and inspiring while providing direction for the organization’s strategic planning.
Example: Google’s vision statement - To provide access to the world’s information in one click.
Overall, while the mission statement articulates what a company is doing currently and why it exists, the vision statement outlines what the organization is striving to become and achieve in the future.