Which of the following paid marketing strategies is used to push social media posts to larger audiences?

(1 point)
Responses

call to action

call to action

boosting

boosting

linking

linking

sharing

boosting

Chan works in marketing and is analyzing the performance of various advertisements for a recently-released video game. What metric does Chan use to determine if the game is making a profit?

(1 point)
Responses

Indie-Fund

Indie-Fund

PlayCanvas

PlayCanvas

CAC

CAC

call to action

CAC (Cost of Acquisition)

Which of the following is an example of a call to action result?

(1 point)
Responses

signing up for an email list

signing up for an email list

distributing a game disc

distributing a game disc

wearing swag

wearing swag

becoming a retail location

signing up for an email list

The paid marketing strategy used to push social media posts to larger audiences is called "boosting". Boosting refers to the process of paying to promote a social media post so that it reaches a wider audience than just your organic followers. It is a common practice on platforms like Facebook and Instagram, where you can allocate a budget to boost your posts and target specific demographics or user interests. Boosting can help increase the visibility of your content, reach new audiences, generate more engagements, and drive traffic to your website or landing page.