Why is the golden ratio so widely used in art and architecture?

The golden ratio is a naturally occurring mathematical ratio found in patterns and sequences throughout nature, music, and art. It is a proportion that is considered to be aesthetically pleasing to humans, and is often associated with beauty, harmony, and balance. When applied to art and architecture, the golden ratio can create a sense of order and balance, which can be visually pleasing to the viewers. Additionally, it can add a sense of elegance and sophistication to a design, which can make it more memorable and impactful. The use of the golden ratio in art and architecture is therefore a way of tapping into a universal sense of beauty and order that resonates with people across cultures and time periods.