3. Consider the following promotional item, an advertisement in a newspaper
The New and Improved
Sally's Smoothie Stack
Is the Best in Town
Drinking Saty's Smoothies everyday can help you lose 10 pounds
Smoothies are healthy, delicious, and taste great after yoga or during a marathon shopping session with your
Open 7 7 7 days a week
What legal or ethical e occurring s advertisement? (3 points)
1. False Advertising: The claim that "Drinking Sally's Smoothies everyday can help you lose 10 pounds" could be perceived as false advertising since it does not provide any scientific evidence to support the claim. Also, the statement "the best in town" is subjective and cannot be adequately substantiated.
2. Deceptive marketing: The use of words like "New and improved" implies that there has been an original product that has been improved, and it is not clear how it has been improved.
3. Unethical Marketing: The advertisement uses emotional triggers to promote its product, such as “delicious,” and “taste great after yoga or during a marathon shopping session,' which may not be true for everyone. Such misleading claims are unethical, and customers might feel disappointed with the product.