Imagine you needed music to go with a commercial for a new type of candy. What kind of music should you choose?
To choose the right kind of music for a commercial, especially for a new type of candy, you'll need to consider a few factors. Here's a step-by-step guide on how to select the perfect music for your candy commercial:
1. Understand your target audience: Start by identifying your target audience. Think about their demographics, interests, and preferences. This will help you determine the type of music that will resonate with them.
2. Define the desired tone and emotion: Consider the tone and emotion you want your commercial to convey. Is it fun and energetic, nostalgic and playful, or sophisticated and elegant? The music should align with these desired emotions.
3. Match the genre: Consider the genre of music that best fits your desired tone and target audience. For a candy commercial, you might want to explore genres like pop, upbeat electronic, indie pop/rock, or even catchy jingles.
4. Consider the tempo and rhythm: Think about the tempo and rhythm of the music and how it aligns with the visuals and pace of your commercial. For a candy commercial, you'll likely want a lively and energetic tempo to capture the excitement and joy associated with candy.
5. Explore licensing options: Once you have an idea of the type of music you want, explore licensing options. You can either hire a composer to create original music or choose from a vast library of pre-existing music tracks through music licensing platforms.
6. Test and refine: Finally, create a shortlist of potential music tracks and test them with your visuals. Get feedback from colleagues or conduct small focus groups to help you identify the music that best complements your candy commercial.
Remember, the key is to choose music that resonates with your target audience, evokes the desired emotions, and enhances the overall impact of your commercial.