Sports agents typically negotiate on behalf of their clients by researching the market, understanding the client's needs, and then negotiating with teams, leagues, and sponsors to get the best deal possible. Agents must be knowledgeable about the sport, the players, and the teams involved in order to effectively negotiate. They must also be able to negotiate with multiple parties at once and be able to handle difficult conversations. Agents must also be able to read contracts and understand the legal implications of any deal they make.
