How have social influencers changed marketing?

Social influencers have changed marketing by providing brands with a new way to reach their target audiences. Influencers have the ability to reach a large number of people quickly and effectively, and they can create content that resonates with their followers. This has allowed brands to tap into a new audience and create more personalized campaigns that are tailored to their target market. Additionally, influencers can provide valuable feedback and insights that can help brands better understand their customers and create more effective marketing strategies.