How do you socially listen on twitter?

To socially listen on Twitter, you can use the platform's search function to look for keywords related to your topic of interest. You can also use Twitter lists to organize accounts related to your topic and follow conversations. Additionally, you can use Twitter analytics to track the performance of your content and measure engagement. Finally, you can use third-party tools such as Hootsuite or TweetDeck to monitor conversations and track mentions of your brand.