In 2010, society was in the midst of a period of rapid technological advancement and economic growth. Social media was becoming increasingly popular, with Facebook having over 500 million users and Twitter having over 200 million users. The economy was recovering from the Great Recession, with unemployment rates dropping and consumer confidence increasing. The world was becoming increasingly interconnected, with the rise of global communication networks and the proliferation of mobile devices. In the United States, the Obama administration was in its second year, and the Affordable Care Act was passed. The Arab Spring was beginning to take shape, with protests and uprisings occurring in the Middle East and North Africa.
