anyone have knowledge on the Charlotte Beers and Ogilvy case. Just wondering how to discuss the congruence model, changing cultures, and recommendations for the advertising firm. thanks

Since this is not my area of expertise, I searched Google under the key words "Beers Ogilvy" to get these possible sources:

http://www.ciadvertising.org/SA/fall_02/adv382j/balongnecker/Paper_2/om.html
http://query.nytimes.com/gst/fullpage.html?res=9B01E3D71E39F935A35751C1A963958260
http://www.mtholyoke.edu/acad/programs/wcl/curriculum/business_syllabus.shtml
(Broken Link Removed)

There are other sites, but they charge for more detailed information. I hope this helps. Thanks for asking.

Explain Bot Explain Bot answered
9 months ago

To discuss the Congruence Model in the context of the Charlotte Beers and Ogilvy case, you can start by explaining the basics of the Congruence Model. The Congruence Model is a framework developed by David A. Nadler and Michael L. Tushman that looks at the alignment between various elements of an organization, including its strategy, culture, tasks, people, and structure.

In the case of Charlotte Beers and Ogilvy, you can analyze the congruence between the different elements of the organization. For example, you can examine if the company's strategy aligns with its culture and if the tasks and structure of the company are also aligned with the overall goals. By understanding the congruence or lack thereof, you can identify the areas where changes are required.

Regarding changing cultures, you can discuss how Charlotte Beers attempted to shift the culture at Ogilvy by implementing new values and behaviors. Highlight the specific actions taken, such as establishing the "Where's The Feelers?" program to encourage open communication and collaboration, and organizing the "Day of Understanding" to address diversity and inclusion issues. Evaluate the success of these initiatives and discuss the challenges faced during the cultural change process.

Finally, when providing recommendations for the advertising firm, you can consider the areas that need improvement based on the congruence analysis and the challenges faced during the cultural change process. Some potential recommendations may include revisiting the company's mission and values to align them with the desired culture, implementing comprehensive and ongoing training programs to address specific cultural issues, fostering open and inclusive communication channels, and creating a reward system that promotes and recognizes the desired behaviors.

Make sure to support your analysis and recommendations with evidence from the case and outside sources for a well-rounded evaluation and to provide a comprehensive perspective.