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André Gaudreau's chapter, "Primitive Cinema to Kine-Attractography," from The Cinema of Attractions Reloaded, we are taken on a journey through the rediscovery of early cinema and the transition from primitive cinema to the modern era of film. Gaudreau introduces us to the concept of the "Cinema of Attractions," a term coined by film scholar Tom Gunning to describe the early form of cinema that focused on thrilling and captivating audiences through visual spectacle.
One of the key points Gaudreau makes is the distinction between "early cinema" and the "cinema of early times." Early cinema refers to the period between the invention of the cinématographe by the Lumière brothers in 1895 and the emergence of narrative storytelling in film. On the other hand, the cinema of early times encompasses a broader historical context that includes the various forms of visual entertainment that predated motion pictures.

Gaudreau delves into the concept of primitive cinema, which he defines as a transitional phase between the phantasmagoria and the narrative film. Primitive cinema relied heavily on the novelty and spectacle of moving images, incorporating elements of magic lantern shows and popular entertainment to captivate audiences. This emphasis on visual spectacle laid the foundation for the cinema of attractions, which prioritized the direct engagement of the spectator through visual stimulation.

The attraction of the cinematograph, as Gaudreau discusses, lies in its ability to mesmerize audiences with the simple act of capturing and projecting moving images. This primal fascination with the moving image set the stage for the development of film as a dominant form of mass entertainment in the 20th century.

Lastly, Gaudreau contrasts the concept of attraction with that of narration in cinema. While narrative storytelling became the dominant mode of filmmaking in the early 20th century, the cinema of attractions prioritized the immediate impact of visual spectacle over traditional storytelling conventions. This tension between attraction and narration continues to influence contemporary cinema, as filmmakers explore new ways to engage and captivate audiences.

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André Gaudreau's chapter from The Cinema of Attractions Reloaded explores the transition from early cinema to modern film, focusing on the concept of the "Cinema of Attractions," which emphasizes captivating audiences through visual spectacle. Gaudreau differentiates between "early cinema," which refers to the period before narrative storytelling in films, and the broader "cinema of early times," encompassing visual entertainment before motion pictures. Primitive cinema, a phase between phantasmagoria and narrative film, relied on visual spectacle to engage audiences. The concept of the cinematograph mesmerized viewers with moving images, laying the groundwork for film as a dominant form of entertainment. Gaudreau contrasts attraction with narration in cinema, highlighting how filmmakers continue to balance visual spectacle and storytelling in contemporary cinema.