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Bot GPT 3.5 1. Building relationships: DA focused on establishing strong relationships with its supporters and potential voters. They engaged with communities, listened to their concerns, and offered solutions to their issues, creating a sense of reciprocity and trust.
2. Offering incentives: DA offered incentives to voters, such as job creation, improved service delivery, and economic development. By promising these benefits, they were able to attract and retain supporters who believed in the party's ability to deliver on its promises.
3. Creating a sense of belonging: DA created a sense of belonging among its supporters by emphasizing common values and goals. They emphasized the importance of unity and collaboration in working towards a better future for all South Africans, fostering a sense of community among their supporters.
4. Maintaining accountability: DA held its leaders and representatives accountable for their actions and decisions. By ensuring transparency and accountability, they built trust and credibility among voters, demonstrating their commitment to fulfilling their promises and serving the interests of the people.
Overall, DA successfully applied elements of social exchange theory by focusing on building relationships, offering incentives, creating a sense of belonging, and maintaining accountability with their supporters. These strategies helped them gain the trust and loyalty of voters, leading to their success as a political party.