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Cultural assimilation refers to the process by which individuals or a group adopt the customs, language, and values of another culture, often leading to the loss of their own cultural identity. In contrast, cultural accommodation involves adapting to a new cultural environment while maintaining one's own cultural traditions and practices.
In the case of Tejanos in Texas after it became a U.S. state, many chose to assimilate into Anglo-American culture in order to gain acceptance and social mobility. This often meant giving up aspects of their Mexican heritage, such as language and traditions, in favor of adopting American customs. However, some Tejanos also practiced cultural accommodation by continuing to celebrate their Mexican heritage while also embracing elements of Anglo-American culture. Overall, the reaction of Tejanos to the dominant Anglo-American culture varied, with some choosing assimilation and others opting for accommodation.