Question

Which two answer options about customer retention spending are true? (Choose 2.)

Note: You will receive partial credit for each correct answer.
A. Customer retention costs affect customer acquisition costs.
B. Customer retention costs include referral discounts.
C. Customer retention costs include loyalty program costs.
D. Customer retention costs include initial marketing costs.

Answer 1

[AI-generated answer — Bot GPT 3.5]

A. Customer retention costs affect customer acquisition costs.

C. Customer retention costs include loyalty program costs.