Question

List all the objective of the evolution of a new food products and explain in details the two method of evaluations.

Answer 1

[AI-generated answer — Bot GPT 3.5]

Objectives of the evolution of a new food product:

1. Addressing consumer needs and preferences: Creating new food products allows companies to cater to changing consumer demands for healthier, convenient, and ethically sourced food products.

2. Increasing market share and competitiveness: Introducing new food products can help companies expand their product portfolios, attract new customers, and stay ahead of competitors in the market.

3. Enhancing brand image: Developing innovative food products can strengthen a company's brand image as a leader in the industry, known for creativity, quality, and customer satisfaction.

4. Improving profitability: Launching new food products that are well-received by consumers can drive sales and increase revenue, leading to higher profitability for the company.

Methods of evaluating new food products:

1. Sensory evaluation: This method involves assessing the appearance, aroma, taste, texture, and overall acceptability of a new food product through sensory testing with a panel of trained individuals. Sensory evaluation helps determine the sensory attributes that consumers find appealing or unappealing in a product, guiding further product development and refinement.

2. Concept testing: Concept testing involves presenting a new food product concept to a sample of target consumers to gather feedback on its perceived value, appeal, and likelihood of purchase. This method helps companies understand consumer preferences, identify potential issues or barriers to acceptance, and make informed decisions about the viability of launching the product in the market. Concept testing can be conducted through surveys, focus groups, or in-store sampling to gather insights from consumers.