Contrast lead

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A contrast lead is one type of lead used in journalism to grab the reader's attention by presenting a surprising or unexpected comparison or contrast between two subjects. It is often used to highlight the differences between two people, situations, or ideas.

Example:

"Despite coming from vastly different backgrounds, they shared a common goal: to change the world. One was a billionaire tech mogul from Silicon Valley, the other a grassroots community organizer from a small town. Their paths crossed in a way no one could have predicted, and together, they formed an unlikely alliance that would challenge the status quo."