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The markup percentage is 35%, which is equivalent to multiplying the cost price by 1 + the markup percentage in decimal form. So, the selling price per toy is $20 * (1 + 0.35) = $27.
To find the total selling price, multiply the selling price per toy by the number of toys: $27 * 200 = $<<27*200=5400>>5400.
So, the total selling price is $5400.