Many marketing positions will require you to use popular web tools, applications, or frameworks to get the job done. What kind of skills are necessary for effectively doing these things? (1 point) Responses technical skills technical skills interpersonal skills interpersonal skills communication skills communication skills creative skills creative skills
What ratio is closely tied to inventory turnover and companies use it to manage their inventory levels and measure the efficiency of their stock? (1 point) Responses stock sales ratio stock sales ratio turnover ratio turnover ratio sales tax ratio sales tax ratio POS ratio
turnover ratio
What are the three most essential skills that you’ll need to have as a marketer? (1 point) Responses education skills, nutritional skills, existential skills education skills, nutritional skills, existential skills teamwork skills, interpersonal skills, and technical skills teamwork skills, interpersonal skills, and technical skills communication skills, financial skills, occupational skills communication skills, financial skills, occupational skills external skills, collaborative skills, relational skills external skills, collaborative skills, relational skills
communication skills, interpersonal skills, and technical skills
What position is a step above the director of marketing position? (1 point) Responses COO of marketing COO of marketing marketing manager marketing manager chief marketing officer chief marketing officer VP of marketing
chief marketing officer
Marketers have a big part to play in any organization because they are the ones who develop the _____ to attract customers. (1 point) Responses price structure price structure theories theories strategies
strategies
man works in marketing and the assigned duties are fairly all-encompassing; they include everything from managing a team of marketers to overseeing the company’s marketing budget. What is most likely Aman’s job title? (1 point) Responses advertising manager advertising manager marketing manager marketing manager social media manager social media manager sales manager
marketing manager
As the director of marketing, what does Javonn do with the research and findings from the company’s marketing managers? (1 point) Responses use it to develop the company’s marketing strategy use it to develop the company’s marketing strategy submit it to the CEO as plagiarized work submit it to the CEO as plagiarized work file it in the vault in case they are ever audited file it in the vault in case they are ever audited use it to manage low-level employees use it to manage low-level employees
use it to develop the company's marketing strategy
What type of skills will demonstrate that you know how to communicate with different types of people and make them interested in what you have to say? (1 point) Responses creative skills creative skills technical skills technical skills teamwork skills teamwork skills interpersonal skills
interpersonal skills
What term refers to any communication that goes on within one department? (1 point) Responses intradepartmental intradepartmental intrinsic intrinsic external external interdepartmental
intradepartmental
hat are marketing managers responsible for in addition to managing entry-level employees? (1 point) Responses make customers excited about buying the business’s products or services make customers excited about buying the business’s products or services take research and findings and use them to develop the company’s marketing strategy take research and findings and use them to develop the company’s marketing strategy developing and maintaining marketing strategies developing and maintaining marketing strategies to work across many of the company’s departments to strengthen its products and services
developing and maintaining marketing strategies
What type of skills show prospective employers that you can collaborate with coworkers and get things done together? (1 point) Responses teamwork skills teamwork skills technical skills technical skills management skills management skills holistic skills
teamwork skills
Taylor is the chief marketing officer at a company and is responsible for making sure the business has a positive return-on-investment on its marketing campaigns. Who does Taylor report to on all of these duties? (1 point) Responses the VP officer the VP officer the VP of marketing the VP of marketing the chief executive officer the chief executive officer the director of marketing analytics
the chief executive officer
Ling owns and operates a small gift boutique. The store policy states that they do not offer refunds for returns. However, Ling offers customers something that allows people to spend a predetermined amount of money at a specific location on products and services. Which term refers to what the customers are given for returning an item? (1 point) Responses certificates certificates IOUs IOUs gift cards gift cards pay bonus
gift cards
What is the acronym that describes the steps you need to take to find a solution when faced with a problem as a marketer? (1 point) Responses IDEAL IDEAL CREATE CREATE AMEND AMEND INCITE
