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To determine the number of customers they need to reach their goal, we can use the equation:
Number of customers needed = Goal - Current total customers
Given that the current total customers are 17,156 and the goal is to reach at least 35,000 customers in ten years, we can fill in the blank as follows:
They need approximately 35,000 - 17,156 = 17,844 more customers to reach their goal.