Which of the following is filling the role of a consumer?

A.
Courtney orders fried chicken for her company's annual picnic.

B.
Latoya buys software for her business start-up.

C.
Mario plays a computer game with his little sister.

D.
Daniel buys a gift for his girlfriend.
A. Courtney orders fried chicken for her company's annual picnic.
Economics tells marketers that consumers' decisions are shaped by the total _____ their products offer.

A.
esteem

B.
physiological needs

C.
utility

D.
cultural values
C. utility
What are the components of an attitude?

A.
Five levels of needs

B.
A belief, a feeling, and a tendency to act

C.
Values and reference groups

D.
A beliefs, a value, and a custom
B. A belief, a feeling, and a tendency to act
Antonio's coworkers know a lot about motorcycles. He is trying to learn from them, so he will be an expert, too. For Antonio, what role do his coworkers fill?

A.
A reference group

B.
A marketing team

C.
Consumers

D.
Service providers
A. A reference group
Consumer behavior is the way that forces shape people's _____.

A.
culture and society

B.
place and time utility

C.
goods and services

D.
activities related to buying
D. activities related to buying
When Caleb goes out on the weekend, he usually decides to do whatever activities his friends want to do. His main goal is to hang out with them. Which level of Maslow's hierarchy of needs best describes the need motivating Caleb?

A.
Affiliation needs

B.
Physiological needs

C.
Self-actualization needs

D.
Esteem needs
A. Affiliation needs
At a company that markets televisions, marketers learn that many of the consumers who are willing to pay for high-quality televisions are sports fans. Which of the following would be the best way for the marketers to apply their knowledge of consumer behavior?

A.
Associate their brand with a reference group of star athletes

B.
Charge a price that all customers can afford

C.
Try to shorten the consumer decision-making process

D.
Run ads to change consumers' attitudes about sports