Sport personalities are often portrayed by the media as heroes and idols to be emulated. They are celebrated for their skills and accomplishments, and their personal lives are closely scrutinized by the public. The media portrays them as role models who embody qualities such as dedication, hard work, and perseverance, which are seen as essential to achieving success in any field. However, at times, the media can also focus excessively on their failures and personal struggles, which can have a negative impact on their image and public perception. The portrayal of sport personalities by the media can influence people in various ways, from inspiring them to pursue their own goals to leading them to hold unrealistic and unachievable expectations of their own abilities. Additionally, research has shown that the media can also influence attitudes towards social issues supported by sports personalities, such as fighting against racism or social injustice.
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