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History
Philosophy
Ethos
All Subcategories (34)
Animal Testing
Appeal to authority
Audience's Ethical Side
Authority of experts
Commercial advertising
Components
Convincing a parent
Convincing someone with authority and credibility
Convincing your mother to allow you to get a tattoo
Definition
Definition of "artificial situation" by McIntyre
Definitions
Emotional Appeal
Ethics
Ethos - Fatherly love and protection
Example from History (St. Louis)
Examples of Ethos
Examples of using ethos to appeal to potential buyers.
Identification
Information Dissemination
Logical Justification
Not applicable
Pathos
Persuasive Strategies
Phrases to make oneself seem trustworthy or name drop
Preventing Drinking and Driving
Reasoning (Logos)
Techniques and Strategies
Testimonial
Use of external authorities
Using personal credibility and character to persuade
Parent Categories (21)
Advertising
Appeals
Argument
Argumentation
Credibility
Ethos/Pathos/Logos
Persuasion
Persuasive Communication
Persuasive techniques
Persuasive Writing
Philosophy
Political Speeches
Rhetoric
Rhetoric and Persuasion
Rhetorical Appeals
Rhetorical Devices
Rhetorical Devices and Persuasion Techniques
Rhetorical Strategies
Rhetorical Techniques
Types of Appeals
Types of Persuasion