Analysis of variance

Analysis of variance (ANOVA) is a statistical technique used to compare the means of two or more groups. It is used to determine whether there is a statistically significant difference between the means of the groups. ANOVA can be used to compare the performance of different marketing campaigns, the effectiveness of different product features, or the impact of different pricing strategies. It can also be used to compare the performance of different customer segments or to identify the factors that influence customer satisfaction.