5. Which of the following is a criticism of cause-related marketing?
a. Cause-related marketing is more of a strategy for selling than giving.
b. Cause-related marketing is placing the burden of giving on the consumer instead of the company.**
c. Cause-related marketing is becoming commonplace, and consumers are just ignoring it.
d. Cause-related marketing is shown to hurt rather than help a company in the long run.
6. Consumer markets consist of
a. Individuals that buy goods and services to resell.
b. Companies that produce products to sell to consumers.
c. Households that buy goods for personal consumption.**
d. Government agencies that buy goods to produce public services.
7. Understanding a target customer base allows a company to
a. Develop and market a product that is desired by all possible consumers**
b. Develop products that are more desirable and cheaper than the competition
c. Create a marketing strategy that is tailored for a particular group of consumers
d. Write a marketing plan that is effective for a product, regardless of consumer characteristics
8. The significant increase in _________ marketing has forced on companies a new set of social and ethical issues that focus primarily on privacy issues.
a. Cause-related
b. Telephone
c. Social network
d. internet**
9. Which of the following is not a customer market targeted by companies?
a. Cultural markets**
b. Reseller markets
c. Government markets
d. Consumer markets
10. Companies are using social media in their marketing strategies to allow
a. Customers to post comments in support of their products
b. Two-way conversations with customers and prospective customers
c. Easy access to customer databases for one-to-one marketing
d. Announcements to reach a larger audience**
plz
This is my answer, based on my opinion.
5. Which of the following is a criticism of cause-related marketing?
b. Cause-related marketing is placing the burden of giving on the consumer instead of the company.**
6. Consumer markets consist of
c. Households that buy goods for personal consumption.**
7. Understanding a target customer base allows a company to
c. Create a marketing strategy that is tailored for a particular group of consumers
8. The significant increase in _________ marketing has forced on companies a new set of social and ethical issues that focus primarily on privacy issues.
c. Social network
9. Which of the following is not a customer market targeted by companies?
c. Government markets
10. Companies are using social media in their marketing strategies to allow
d. Announcements to reach a larger audience**
by best-spinner.com
5. The criticism of cause-related marketing is that it is placing the burden of giving on the consumer instead of the company (b).
6. Consumer markets consist of households that buy goods for personal consumption (c).
7. Understanding a target customer base allows a company to create a marketing strategy that is tailored for a particular group of consumers (c).
8. The significant increase in internet marketing has forced companies to deal with a new set of social and ethical issues that focus primarily on privacy issues (d).
9. Cultural markets are not a customer market targeted by companies (a).
10. Companies are using social media in their marketing strategies to allow for two-way conversations with customers and prospective customers (b).
5. The answer to this question is option b. Cause-related marketing is criticized for placing the burden of giving on the consumer instead of the company. To arrive at this answer, you should understand the concept of cause-related marketing, which is when companies align themselves with a particular cause to benefit from the association. However, one criticism of this approach is that it often relies on consumers to make donations or take action, rather than the company taking direct responsibility for making a difference. By understanding the different perspectives and criticisms surrounding cause-related marketing, you can identify the correct answer.
6. The answer to this question is option c. Consumer markets consist of households that buy goods for personal consumption. To arrive at this answer, you should understand the definition of consumer markets, which refers to the group of individuals or households who purchase goods and services for personal use. By eliminating the other options, which include resellers and government agencies, you can identify the correct answer.
7. The answer to this question is option a. Understanding a target customer base allows a company to develop and market a product that is desired by all possible consumers. To arrive at this answer, you should understand the importance of understanding your target customer base in marketing. By having a deep understanding of your target customer's preferences, needs, and desires, a company can develop and market products that are specifically tailored to appeal to that particular group. By eliminating the other options, which focus on competition and generic marketing strategies, you can identify the correct answer.
8. The answer to this question is option d. Internet marketing. To arrive at this answer, you should understand the social and ethical issues that arise with the significant increase in internet marketing. One of the primary concerns in internet marketing is privacy issues, as companies gather and use personal data for targeted advertising and other marketing purposes. By understanding the context and the social and ethical issues associated with different marketing channels, you can identify the correct answer.
9. The answer to this question is option a. Cultural markets. To arrive at this answer, you should have knowledge of the different customer markets targeted by companies. While companies do target reseller markets, government markets, and consumer markets, cultural markets are not typically considered a customer market. By eliminating the other options, you can identify the correct answer.
10. The answer to this question is option b. Two-way conversations with customers and prospective customers. To arrive at this answer, you should understand the purpose of using social media in marketing strategies. Social media allows companies to engage in two-way conversations with customers and prospective customers, fostering interaction, feedback, and building relationships. By eliminating the other options, you can identify the correct answer.